Mauve oak
Alter Native is a home-grown brand focused on providing freshly made plant-based millet, almond, and oat drinks to health-conscious individuals.
Problem
To refrigerate the bottles, labels are laminated with plastic.
Commercially available bottle labels and stickers use toxic adhesives and glues. They are backed with a non-recyclable release paper as a non-stick surface.
Solution
The Good Sticker is the perfect solution which solve two problems:
The sticker does not absorb water, hence it is perfectly suitable for cold storage drinks
To apply the labels, we use natural glue made with tamarind seed. This non-toxic glue acts as an equally strong adhesive as compared to the commercial toxic adhesives.
Impact
With every sticker label, we save the toxic release paper, synthetic adhesive, and laminated plastic applied on paper to make it water-resistant.
Summary
Stickers and labels are extremely important to convey vital brand information on products. At Go Do Good, we have developed 100% biodegradable and home-compostable stickers which are moisture resistant as well as use toxic-free glue.